Unlock the True Value of Your Partnerships
Move beyond surface-level sponsorships to season-long commercial impact.
The PartnerAmp Partnership Health Score is designed to help brands and rights holders understand how well their partnerships are set up to deliver. Complete 18 sport-specific questions and you’ll receive an instant tailored report with your overall score, a breakdown across Fan Value, Alignment and Brand Purpose, and the key risks and quick wins to focus on next. It’s a practical way to see where partnerships can work harder and where activation needs to better support your wider business and marketing goals.
Brought to you by Trunk, the agency globally recognised and awarded for excellence in sports partnerships
How Your Partnership Health Is Measured
Fan Value
How much value your partnership is creating for fans, and whether that value is consistent across the season.
Alignment
How closely your partnership activity connects to your business goals, marketing priorities and wider brand direction.
Strategic Edge
How clearly your partnership stands apart, with a defined role, stronger direction and a more distinctive place in the market.
See where your partnerships can work harder
Complete the PartnerAmp Partnership Health Score for a clearer view of what is working, what is missing, and where to focus next.
